Privacy Policy

1) Information on the Collection of Personal Data and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can personally identify you.

1.2 The responsible party for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is [Shop Name]. The responsible party for processing personal data is the individual or legal entity that determines the purposes and means of processing personal data, either alone or jointly with others.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the lock icon in your browser's address bar.

2) Data Collection When Visiting Our Website

When you use our website for informational purposes only (i.e., without registering or otherwise providing us with information), we only collect the data that your browser transmits to our server ("server log files"). When you visit our website, we collect the following data, which is necessary to display the website properly:

  • Website visited
  • Date and time of access
  • Amount of data transmitted in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address (possibly anonymized)

Processing is carried out in accordance with Article 6(1)(f) GDPR, based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for other purposes. However, we reserve the right to review server log files retrospectively if there are indications of illegal use.

3) Cookies

To make your visit to our website more attractive and enable the use of certain functions, we use cookies. Cookies are small text files stored on your device. Some cookies are deleted after the browser session ends ("session cookies"), while others remain on your device and allow us or our partners to recognize your browser upon your next visit ("persistent cookies"). Persistent cookies are automatically deleted after a set period, which varies depending on the cookie.

Cookies may store user information such as browser data, location data, and IP addresses. Persistent cookies simplify the ordering process by storing settings (e.g., remembering the contents of a shopping cart for a later visit). If we process personal data through cookies, it is based on Article 6(1)(b) GDPR (for contract execution) or Article 6(1)(f) GDPR (for improving website functionality).

We may collaborate with advertising partners who place third-party cookies on your device when you visit our website. You can manage cookie settings in your browser:

Please note that disabling cookies may limit the functionality of our website.

4) Contacting Us

When you contact us (e.g., via contact form or email), we collect personal data. The type of data collected depends on the respective form. This data is used exclusively to respond to your inquiry.

Processing is based on Article 6(1)(f) GDPR, as we have a legitimate interest in responding to your request. If your inquiry relates to a contract, processing is also based on Article 6(1)(b) GDPR. Your data will be deleted once your request has been fully resolved unless legal retention obligations prevent this.

5) Data Processing When Creating a Customer Account and Processing Orders

When you provide personal data to us to create a customer account or place an order, we process it in accordance with Article 6(1)(b) GDPR. The required data fields are indicated on the registration or order form.

You can request account deletion at any time by contacting us. After processing your order, we retain your data in accordance with tax and commercial retention periods and delete it afterward unless you consent to further use or if legally permitted.

6) Use of Your Data for Direct Marketing

6.1 Newsletter Subscription
If you subscribe to our email newsletter, we will send you updates about our products. The only mandatory field is your email address. Subscription follows a double opt-in process:

  1. You sign up and receive a confirmation email.
  2. You must click the confirmation link to complete your subscription.

Your IP address and registration time are logged to prevent abuse. You can unsubscribe at any time using the link in our emails.

6.2 Email Marketing for Existing Customers
If you provided your email address during a purchase, we may send you promotional offers for similar products unless you opt out. You can object at any time at no cost beyond your standard transmission rates.

7) Data Processing for Order Fulfillment

To fulfill orders, we share personal data with shipping companies and payment providers. If necessary, we will also share data with third-party payment providers such as:

8) Retargeting & Advertising

We use Google Ads, Facebook Pixel, and remarketing tools to provide personalized ads based on your browsing behavior. This is done under Article 6(1)(f) GDPR.

If you wish to opt-out of targeted advertising, visit:

9) Web Analytics (Google Analytics)

We use Google Analytics to analyze website traffic under Article 6(1)(f) GDPR. Google Analytics collects IP addresses, browsing behavior, and device information. If you wish to opt out, you can install the Google Opt-Out Plugin:

Google Opt-Out

10) Your Rights as a Data Subject

Under the GDPR, you have the following rights:

  • Right to Access (Art. 15 GDPR): Request a copy of your personal data.
  • Right to Rectification (Art. 16 GDPR): Correct inaccurate data.
  • Right to Erasure (Art. 17 GDPR): Request data deletion.
  • Right to Restriction of Processing (Art. 18 GDPR): Limit data processing.
  • Right to Data Portability (Art. 20 GDPR): Transfer your data.
  • Right to Withdraw Consent (Art. 7(3) GDPR): Withdraw marketing consent anytime.
  • Right to Object (Art. 21 GDPR): Object to data processing for direct marketing purposes.

If you believe your data protection rights have been violated, you may file a complaint with the relevant data protection authority.

11) Data Retention Period

We store personal data only for as long as required by legal retention periods (e.g., tax and commercial laws). Once these periods expire, your data will be deleted unless further processing is necessary for contractual purposes or legal obligations.